ClientGEICO × VICE
RolePhotographer, Creative
Scope3 road trips · National

A once-in-a-lifetime project where GEICO and VICE sent a small team around the United States to build a travel guide for the more eccentric road-trip options. Across three routes we stopped at strange and beautiful sights, roadside attractions, and met characters you only find off the interstate.

I photographed and shaped the creative for the entire project: every stop, every portrait, every landscape, and the full stills set that powered the site and campaign.

Go America header animation
01 /

The guide, built for the road.

Key screens from the finished digital travel guide. Each stop mixed photography, layout, and destination storytelling.

Go America website home
Go America Cassadaga page
Go America Cassadaga detail
02 /

Three trips. Dozens of stops.

Trip 1
The South
New Orleans Alabama North Florida Everglades
Trip 2
The Southwest
Colorado New Mexico South NM / West Texas San Antonio / Austin
Trip 3
The West Coast
Seattle Portland Oregon Northern California San Francisco